The Toy Biz International B2B Expo welcomed another vibrant day at Bharat Mandapam. Brightly coloured puzzles, STEM kits, construction vehicles and educational toys greeted visitors streaming into the exhibition halls. Buyers, retailers, manufacturers and entrepreneurs moved from one stall to another, exploring products and exchanging ideas across the venue.
From early business meetings to live product demonstrations, the day unfolded at an energetic pace. School representatives examined learning aids, overseas buyers discussed export opportunities, while entrepreneurs enthusiastically showcased their latest innovations. Conversations revolved around product design, manufacturing, exports and innovation, highlighting the growing diversity of India’s toy industry.
The message was simple: toys are no longer viewed merely as products for play. Across the venue, it was evident that toys have emerged as tools for learning, creativity and innovation. This reflects the Government’s continued emphasis on strengthening domestic manufacturing, encouraging quality production and building globally competitive Indian brands. Ideas were not just displayed; they were demonstrated, discussed and transformed into products designed for classrooms, homes and markets across the world.
It is through this spirit of innovation and enterprise that the exhibition evolved beyond a conventional trade fair. Bringing together manufacturers, startups, educators, designers, retailers and exporters from across India and abroad, the expo highlighted the strength and diversity of the country’s toy ecosystem.
Every aisle presented a different story. Together, they revealed an industry steadily combining traditional craftsmanship, modern technology and indigenous manufacturing with global ambition.
One of the busiest stalls in the exhibition showcased battery-operated construction vehicles, toy trucks and remote-controlled machines. Visitors paused to watch live demonstrations while retailers compared designs and discussed business opportunities with exhibitors.
At the centre was VU Toys – The Indian Toys Company, a Jaipur-based enterprise that has spent the last four years building its presence in the Indian toy market. Gesturing towards the colourful range of products on display, Founder and CEO Pankaj Sharma said, “Everything you see here is made in India. From mould making to injection moulding, everything is done by us.” The company’s fully integrated manufacturing process has helped it steadily build its brand, while Toy Biz provided an important platform to connect with buyers from across the country.
The company’s growth has also been supported by initiatives such as the Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE). The scheme enabled production expansion, while government support for participation helped the company showcase its products before a wider audience.
Discussing market dynamics, Sharma pointed to another significant change. “Earlier, most of the toys were imported, but now things are changing in favour of India. Today, Indian manufacturers are producing high-quality toys at competitive prices,” he said. His observations reflected the confidence shared by many exhibitors who see growing opportunities for indigenous brands.
Just across the hall, the atmosphere shifted as visitors explored wooden puzzles, activity kits and educational games, discovering innovative ways to make learning more engaging, interactive and enjoyable.
Among the exhibitors was EDu Edge, a Mumbai-based company specialising in preschool and early learning toys. Founder and Director Bela Desai said the company’s journey has been inspired by the Montessori method of education. Showcasing nearly 16 new STEM and eco-friendly learning toys, she explained, “Our focus has always been on creating toys that help children learn through play. This year, we’ve introduced several new products designed to make learning more interactive and engaging.”
For Desai, exhibitions like Toy Biz offered an opportunity to interact directly with schools and educators. “Government support for MSME participation in such exhibitions helps us manage travel and exhibition expenses. This allows us to take a larger stall and showcase a wider range of products. It also encourages us to innovate, reach more institutions and expand our market presence,” she said.
She further added, “Every product is made in India, reflecting the company’s commitment to indigenous manufacturing. Alongside serving the domestic market, the enterprise also exports its educational toys to Europe.” The company’s success showcases the growing global appeal of Indian-made learning products.
The rising interest around the stall reflected a wider shift towards experiential and play-based learning. Educational games, science kits and interactive learning tools are increasingly being recognised for fostering creativity, critical thinking and problem-solving, making learning more engaging and meaningful for children.
A little ahead, telescopes, microscopes and electronic STEM kits drew another group of curious visitors. Educators, distributors and overseas buyers gathered around live demonstrations, exploring products that blend science, technology and learning.
Leading the conversation was Anirban Gupta, CEO of Dr. MADY’S Innovation Pvt. Ltd., a fourteen-year-old Kolkata-based company specialising in educational and electronic toys. Picking up one of the learning kits, Gupta said, “From electronic circuit design and tooling to mould development, every stage of manufacturing is carried out in-house. Even the moulds are built in our factory.”
Years of innovation have earned the company several patents, design registrations and copyrights, highlighting the growing importance of intellectual property in India’s toy industry. The exhibition, through such success stories, underscored how India’s toy sector is steadily transforming into a globally competitive industry driven by innovation, quality manufacturing and the vision of creating world-class products under the ‘Made in India’ banner.