OpenAI, the company behind ChatGPT, is reportedly developing its own AI-powered web browser, tentatively called Aura. Internal hints and references within the ChatGPT web app, such as mentions of ‘in Aura’ and ‘Aura Sidebar,’ suggest that means a new AI-driven browser could be on the horizon.
While OpenAI has yet to officially confirm the name, these clues point to a project aimed at integrating conversational AI into browsing, allowing users to interact with the web in more intuitive ways.
Built on the Chromium platform, Aura is expected to be cross-compatible with Windows, macOS, Android, and iOS, making it a versatile tool across devices. This browser is not merely a Chrome clone; it is anticipated to feature AI functionalities like content summarization, automatic form filling, booking appointments, and AI agents executing tasks directly within the browser—enabling a conversational approach to web navigation and task management.
Unlike traditional browsers that simply display search results, Aura could introduce a chat-like interface, allowing users to ask questions, request summaries, or make bookings without needing to switch tabs or rely solely on search engines. This approach leverages the same underlying AI technology as ChatGPT to facilitate smarter, context-aware browsing.
If even a fraction of ChatGPT’s 500 million weekly users adopt Aura, OpenAI could become a significant contender in the browser market, traditionally dominated by Google Chrome, which holds over 65% global market share. By integrating AI tools directly into the browsing experience, OpenAI aims to challenge existing ecosystems, potentially offering more privacy-friendly options that limit third-party tracking and ad targeting.
Aura is likely part of OpenAI’s broader strategy to embed its AI tools into daily activities, from work productivity to personal tasks. The company has reportedly brought on former Google Chrome executives and has even considered the possibility of acquiring Chrome in the future, especially amid antitrust discussions. The official launch of Aura is expected soon, possibly with a limited release before a full global rollout, promising to revolutionize how users experience the internet and embed AI deeply into digital interactions.