ICC releases ‘Whatever It Takes’ official campaign song for Women’s T20 World Cup

Dubai:  The International Cricket Council (ICC) has released the official event song for the upcoming Women’s T20 World Cup 2024 titled ‘Whatever It Takes’. The soundtrack is a collaboration between the vibrant all-girl pop group W.i.S.H., acclaimed music director Mikey McCleary, composer Parth Parekh, and produced by Bay Music House. The single is now available.

Dubai:  The International Cricket Council (ICC) has released the official event song for the upcoming Women’s T20 World Cup 2024 titled ‘Whatever It Takes’. The soundtrack is a collaboration between the vibrant all-girl pop group W.i.S.H., acclaimed music director Mikey McCleary, composer Parth Parekh, and produced by Bay Music House.

The single is now available for download and streaming on major platforms worldwide. The official music video was also launched alongside the soundtrack, offering a cinematic preview of the tournament. It features highlight reels of iconic moments in women’s cricket and the choreography portrays the ICC Women’s T20 World Cup 2024 as the must-watch event of the year.

“The song for the ninth edition of the ICC Women’s T20 World Cup embraces a global pop sound, blending excitement and energy to resonate with international audiences and connect with younger fans. W.i.S.H., the all-girl pop sensation, brings youthful energy and modern flair to the track, celebrating empowered women in sport through Mikey McCleary’s visionary composition,” ICC said in a statement.

“The campaign slogan for the ICC Women’s T20 World Cup – “Whatever It Takes,” embodies the journey of elite cricketers who dedicate themselves to achieving excellence in their sport. The song echoes this sentiment, celebrating the commitment and pursuit of excellence that characterises champions,” it added.