Mumbai: Actress Ameesha Patel has taken a sharp dig at Bollywood’s growing PR culture, calling out what she described as “fake PR games” in the industry. In a series of social media posts, she also targeted younger actresses for allegedly projecting themselves as “number 1” stars through publicity strategies.
Ameesha questions PR-driven stardom in Bollywood
Ameesha Patel criticized the increasing influence of PR machinery in shaping public perception of stardom, suggesting that genuine success should be based on strong film performances rather than marketing narratives. Her comments reflect a broader debate in the industry about image-building versus box office credibility.
Targets ‘number 1’ claims by younger actresses
In her posts, the actress reportedly questioned the trend of emerging stars claiming top positions in the industry after limited film releases, indirectly pointing to the role of PR in building such narratives. She stressed that true stardom comes from impactful and historic film success, not self-proclaimed rankings.
Ongoing debate on PR culture in Bollywood
Ameesha’s remarks add to ongoing discussions in Bollywood about the increasing role of PR campaigns in shaping careers and public perception, especially in the era of social media-driven popularity.
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