The Indian government is actively working on a multi-pronged action plan aimed at boosting exports amid global trade challenges. This comes in the backdrop of steep tariffs imposed by major trading partners, which have affected India’s export competitiveness. The government’s strategy focuses on financial support, market diversification, and easing regulatory hurdles to strengthen India’s position in global trade.
A key component of the plan is the Export Promotion Mission (EPM), a ₹25,060 crore initiative designed to consolidate fragmented export support schemes under a single outcome-oriented framework. The EPM provides both financial and non-financial assistance to exporters, especially MSMEs, first-time exporters, and labor-intensive sectors. Financial support includes easier access to export credit, interest subsidies, collateral-free loans, and export-oriented credit cards for e-commerce exporters. Non-financial support covers compliance, quality standards, packaging, branding, and participation in trade fairs, making Indian products more competitive internationally.
Export Promotion Mission: A Unified Framework for Strengthening India’s Export Competitiveness
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Complementing the EPM, the government has approved a ₹20,000 crore Credit Guarantee Scheme for Exporters (CGSE) to improve liquidity for small and medium exporters. This scheme provides collateral-free credit with full government guarantee, addressing a key challenge faced by MSMEs: access to affordable trade finance. Together, EPM and CGSE form a ₹45,000 crore package designed to boost export readiness and reduce financial constraints for exporters.
The plan emphasizes helping exporters explore new international markets, reducing reliance on traditional trading destinations. Through initiatives under the EPM, exporters will receive support for logistics, documentation, compliance, and meeting global standards. This includes simplifying export procedures through a unified digital framework, improving market access, and enabling better branding and quality assurance for Indian products abroad.
The multi-pronged plan is also a response to global trade uncertainties, such as tariff hikes and geopolitical risks. By providing financial and non-financial support while promoting market diversification, the government aims to cushion exporters from external shocks and strengthen the resilience of India’s export ecosystem.
While the Export Promotion Mission and Credit Guarantee Scheme have been formalized, the government continues to monitor global trade developments and engage with industry stakeholders. Officials indicate that additional measures may be introduced if exporters face new challenges, reflecting a proactive and adaptive approach to enhancing India’s export competitiveness.
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