“Why Would You Tie Your Brother a Rakhi in Your Bikini?” Kangana Ranaut Takes Dig at Kriti Sanon’s Ad

August 25, 2026

New Delhi: Actor and BJP MP Kangana Ranaut has questioned Kriti Sanon’s outfit in a recently released Raksha Bandhan jewellery advertisement, saying the actor had several styling choices available for the festival-themed campaign.

The advertisement features Sanon in an Indo-Western outfit comprising a bralette-style blouse, cape and draped skirt. The styling has sparked criticism on social media, with some users questioning whether the outfit was appropriate for a traditional festival.

Kangana Questions Kriti’s Outfit

Ranaut joined the discussion through a post on her Instagram Stories on Monday evening.

Questioning the choice of outfit, she wrote that women today have a wide variety of clothing options, ranging from Western outfits to traditional Indian wear.

She then questioned why someone would tie a rakhi to their brother while wearing what she described as a “bikini/undergarments”, adding that the advertisement looked “intentionally creepy”.

Advertisement Sparks Social Media Debate

Several social media users also criticised Sanon’s styling in the advertisement.

Some users questioned the absence of traditional elements associated with Raksha Bandhan, while others objected to what they viewed as the sexualisation of a festival celebrating the sibling bond.

One user questioned whether the same styling would have been used for other festivals, while another criticised the advertisement’s presentation of women.

Another social media user asked, “Who dresses like this on rakhi?”

What Is Raksha Bandhan?

Raksha Bandhan is a festival celebrating the bond between siblings. Observed on the full moon of Shravan, usually in August, the festival traditionally involves sisters tying a sacred thread, or rakhi, on their brothers’ wrists.

The occasion symbolises love and protection between siblings. Traditional celebrations also include rituals such as aarti, tilak and exchanging sweets and gifts.

Kriti Sanon, Kangana Ranaut’s Recent Work

Kriti Sanon was last seen in ‘Cocktail 2’, alongside Shahid Kapoor and Rashmika Mandanna. The film was directed by Homi Adajania and is available on Netflix.

Kangana Ranaut was last seen in ‘Bharat Bhhagya Viddhaata’, a film set against the backdrop of the 26/11 Mumbai terror attacks and centred on a group of unsung heroes.