- विज्ञापन -
Mumbai: Bollywood actress Kriti Sanon has openly criticised the relevance of award shows and the relentless schedules of film promotions, sparking a discussion about the pressures of the entertainment industry. In a recent podcast appearance, she candidly shared her thoughts on the superficiality of award events and the toll of promotional activities, even admitting to experiencing a “quarter-life crisis” during such occasions.
Reflecting on her decade-long career in Bollywood, Kriti expressed discontent with certain aspects of her profession, particularly the excess surrounding award functions. “After working for 10 years in the industry, I think there are certain parts of it that I like doing and then there is a part which I don’t like doing but have to do. So what happens after a point you start getting irritated by it,” she remarked.
Kriti criticised the growing number of award shows, which she labelled as mere publicity stunts. Comparing today’s scene with the 90s, she noted the simplicity of earlier times when there were only a few award functions, unlike the present-day abundance. “Hair makeup costume, after that now photographer, it’s a lot sometimes. Award functions, in the 90s there used to be two or three award functions. Right now, there is an award function for every portal. And suddenly you wonder how much it matters. Mostly this happens for PR and a sort of atmosphere and pressure that it has,” she explained.
The actress also shared her nostalgia for the laid-back nature of past events, where designer labels weren’t a priority, and people attended in casual attire. “Earlier, people didn’t judge, didn’t stress about designer labels; they’d even attend events in denim and t-shirts. If I could change one thing about today’s time, it would be this,” she said.
Turning her attention to promotional activities, Kriti recalled the emotional strain she endured while promoting Bhediya, admitting to a breakdown due to the hectic schedule. “The constant travel and pressure can be overwhelming, sometimes causing you to break down under the strain of these everyday frills,” she added.
She further joked about the repetitive nature of interviews during promotions, saying, “There was a point where Varun Dhawan and I literally memorised each other’s responses.”
On the professional front, Kriti was last seen in Do Patti, alongside Shaheer Sheikh and Kajol. She is reportedly set to star in Cocktail 2, directed by Homi Adajania, though official confirmation is still awaited.
