Islamabad: Pakistani entertainment continues to gain popularity worldwide, not just for its dramas and actors but also for its soulful music. In recent years, several Pakistani drama serials have joined YouTube’s prestigious Billion Views Club. Now, a song from the iconic Coke Studio 14, Pasoori, has reached this remarkable milestone, marking yet another achievement in the global reach of Lollywood’s musical talent.
The track, sung by Ali Sethi and Shae Gill, has become the first-ever Coke Studio song to surpass one billion streams on YouTube Music.
The milestone was celebrated by the show’s producer, Xulfi, who shared the news on Instagram, calling it an “unbelievable blessing.” He also posted pictures of the team celebrating and handing out photo frames featuring the song’s title as a token of appreciation.
In his heartfelt caption, Xulfi wrote, “Life has been an incredible and unpredictable experience. And THIS happening during this journey is an unbelievable blessing. A billion global streams for Pasoori on YouTube and YouTube Music—the first Coke Studio song to reach a billion.”
Xulfi expressed gratitude to fans for their support, adding, “This and literally everything happens because of you—the listeners, the audience. Audiences from all over the world. Shukriya for showing how much love you have for art and artists. Mubarak ho Zeeshan Sikander. Mehnat rang laye hai.”
Pasoori continues to dominate the global music scene, further proving the reach and impact of Pakistani music.