Modi to address Cooch Behar rally amid Bengal push

April 5, 2026

Prime Minister Narendra Modi is set to address a major public rally in Cooch Behar on April 5, marking a significant push by the Bharatiya Janata Party (BJP) ahead of the crucial West Bengal Assembly elections. The rally is expected to serve as the formal launch of the party’s high-intensity campaign in the state.

Party leaders see this event as a strategic move to energize cadres and consolidate support, especially in North Bengal where electoral competition remains intense.

Strategic importance of North Bengal

Cooch Behar holds strong political significance for the BJP due to its past electoral performance in the region. The party had secured a dominant position in several assembly segments here in previous elections, making it a key battleground once again.

However, recent electoral setbacks, including the loss of the parliamentary seat in the 2024 Lok Sabha elections, have prompted the BJP to intensify its efforts to regain lost ground.

The rally is also aimed at reconnecting with local communities such as the Rajbanshi voters, who play a decisive role in North Bengal politics.

BJP ramps up campaign ahead of polls

With the 2026 West Bengal Legislative Assembly election scheduled for April, the BJP has significantly stepped up its campaign activities across the state. The party has already launched initiatives like the ‘Parivartan Yatra’ to build momentum and expand its outreach.

Senior leaders, including Union ministers and state-level figures, have been actively engaging with local communities and addressing key concerns to strengthen the party’s grassroots presence.

Focus on key voter groups

The rally is expected to attract a large number of supporters, including farmers, youth, and tea garden workers from nearby areas. Political observers note that these groups are crucial in shaping the electoral outcome in North Bengal.

Additionally, the BJP leadership is focusing on addressing issues related to voter lists and regional representation, which have recently sparked debate in the area.

High-stakes electoral battle in Bengal

The upcoming assembly elections are expected to witness a fierce contest between the BJP and the ruling All India Trinamool Congress (TMC), led by Chief Minister Mamata Banerjee.

With 294 seats at stake, the elections will be crucial in determining the political future of the state.

The BJP is aiming to significantly improve its performance, while the TMC is seeking to retain its stronghold.