- विज्ञापन -
New Delhi, July 3: The Delhi High Court on Thursday directed Patanjali not to show any negative or misleading advertisement against Dabur Chyawanprash. This order was given by Justice Mini Pushkarna after hearing the petition filed by Dabur.
Dabur argued in the court that such advertisements not only defame their product but also mislead consumers. Chyawanprash is a traditional Ayurvedic medicine, which has to be manufactured as per the rules under the Drugs and Cosmetics Act. In such a situation, calling other brands generic is wrong, misleading and harmful.
The next hearing of this case will be on July 14. Currently, the advertisement of Patanjali Chyavanprash has been banned. Senior advocate Sandeep Sethi represented Dabur in the case, while senior advocates Rajiv Nair and Jayant Mehta appeared on behalf of Patanjali. Sandeep Sethi said,
Patanjali is damaging the image of the product by calling Dabur’s Chyawanprash “common” and far from the tradition of Ayurveda in its advertisement. In this advertisement, Swami Ramdev himself is seen saying that how can those who do not have knowledge of Ayurveda and Vedas make traditional Chyawanprash?
The advertisement states:
“Jinko Ayurved aur Vedo ka gyaan nahi, Charak, Sushrut, Dhanwantari aur Chyawanrishi ke parampara mei ‘original’ Chyawanprash kaise bana payenge?”
Dabur also objected to specific references in Patanjali’s advertisements calling a 40-herb Chyawanprash “ordinary.”
Dabur accuses Patanjali of spoiling the image of their product
Further, Dabur said, ‘Patanjali’s advertisement calls Chyawanprash, which contains 40 herbs, ordinary. This is a direct attack on our product.’ Dabur claims its Chyawanprash to be “made of 40+ herbs”. Dabur says that it has more than 60% share in the Chyawanprash market.
Dabur also said that Patanjali’s advertisement also indicated that the products of other brands may pose a health risk. Dabur argued that Patanjali has already been involved in contempt cases in the Supreme Court for such controversial advertisements. It is clear that it does this again and again.
Ramdev was earlier embroiled in a Sharbat controversy
Baba Ramdev launched Patanjali’s sharbat on 3 April. He had said on social media platform X that a company makes sharbat. The money it gets from it is used to build madrasas and mosques. Baba Ramdev had said that just like love jihad and vote jihad are going on, sharbat jihad is also going on.
Hamdard, the company that makes Rooh Afza syrup, had filed a petition against this in the Delhi High Court. Senior advocate Mukul Rohatgi argued on behalf of the company. Rohatgi said that this is an attack in the name of religion.
High Court said- Ramdev’s statement on Sharbat is not forgivable
Delhi High Court expressed displeasure over the video. Justice Amit Bansal said that this statement is not forgivable. It shook the conscience of the court.
After the court’s rebuke, Patanjali founder Ramdev said that we will remove all such videos in which religious comments have been made. The court has also ordered Ramdev to file an affidavit.
Ramdev has apologized to the court in the misleading advertisement case
⇒August 2022: Indian Medical Association (IMA) filed a petition in the Supreme Court, alleging that Patanjali is making false claims of treating Covid and other diseases.
⇒November 2023: The Supreme Court ordered Patanjali to stop misleading advertisements, but the company continued with the promotion even after the order.
⇒27 February 2024: The court again reprimanded Patanjali and ordered Baba Ramdev-Acharya Balkrishna to appear in person.
⇒March-April 2024: The court warned of contempt proceedings, saying that non-compliance with the order could lead to punishment.⇒2025: Baba Ramdev and Balkrishna apologized, court closed the case.
