New Delhi: The Telecom Regulatory Authority of India (TRAI) has directed all Internet Access Providers to block any traffic containing links that have not been whitelisted to prevent the misuse of Uniform Resource Locators (URLs) in messages.
TRAI stated that more than 3,000 registered senders have complied with this directive by whitelisting over 70,000 links. This action aims to protect consumers from receiving unsolicited messages containing harmful links, while also promoting a transparent and secure communication system.
TRAI in his release said that, in a major step to curb the misuse of URLs (Uniform Resource Locators) in messages, the Telecom Regulatory Authority of India (TRAI) issued a Direction on 20th August 2024, instructing all Access Providers to block any traffic containing URLs, APKs(Android Package Kit), or OTT( Over The Top) links that have not been whitelisted. The Direction is set to be implemented by 1st October 2024.
To ensure smooth flow of SMS traffic containing URLs, TRAI advises registered senders to promptly upload their whitelisted URL/APK/OTT links to the portal of the respective Access Providers. So far, over 3,000 registered senders have complied with this requirement by whitelisting more than 70,000 links. Senders who fail to whitelist their links by the due date will not be able to transmit any messages containing URL/APK/OTT links.
This initiative by TRAI is designed to safeguard consumers from unsolicited messages containing malicious links while fostering a transparent and secure communication system. By complying with these new rules, both Access Providers and registered senders can help in creating a more reliable and safe messaging environment.