Kolkata: The West Bengal government has directed all state departments, district administrations, municipal bodies and panchayats to observe the ‘Har Ghar Tiranga’ campaign from August 9 to 17, in line with the Union Ministry of Culture’s nationwide initiative aimed at promoting patriotism, national unity and solidarity.

The state has instructed districts to ensure the participation of government departments, educational institutions, cultural organisations, youth groups, NGOs, business associations and the general public throughout the week-long campaign.

State allocates funds, to distribute 1.5 lakh national flags

According to an official statement, each district and the Kolkata Municipal Corporation will receive 1.5 lakh national flags for the campaign.

The state government has also allocated funds for organising events, including ₹1 lakh for each district and municipal corporation, ₹50,000 for each subdivision, and ₹20,000 each for blocks and municipalities.

Rallies, school programmes and public outreach planned

As part of the campaign, authorities have been asked to organise tricolour rallies, morning processions, bicycle and e-bike rallies involving students, NCC cadets, Nehru Yuva Kendra volunteers, Scouts and Guides, and other voluntary organisations.

Schools and colleges will conduct painting competitions, essay contests, quizzes, seminars and discussions highlighting the significance of the national flag. Public places, government offices, heritage buildings, bus terminals and markets will also be decorated with tricolour lighting, rangoli designs and patriotic displays.

The government has also directed authorities to promote the campaign through banners, posters, digital outreach and encourage citizens to upload selfies with the national flag on the Har Ghar Tiranga portal. Districts will be required to submit detailed reports, including participation figures, photographs and videos, after the campaign concludes.