X to Suspend Revenue Sharing Over Undisclosed AI War Videos

March 4, 2026

X (formerly Twitter) has announced that it will suspend revenue sharing for users who post AI-generated war videos without disclosure, in a move aimed at curbing misinformation and preserving the integrity of conflict reporting. The decision comes amid rising concerns about deepfake videos and AI-altered content related to global conflicts, which officials say can mislead audiences and distort public perception.

The social media platform’s policy update specifically targets content that uses artificial intelligence to recreate, manipulate, or simulate war footage without clearly informing viewers that the material is AI-generated. While X said it will continue to allow AI-generated content, monetization benefits including revenue sharing under its creator programmes will be withheld if AI videos are not properly labelled.

Policy Change Aimed at Combating Misinformation

According to X’s announcement, undisclosed AI war videos have the potential to spread false narratives, create confusion, and erode trust particularly in the context of ongoing conflicts. The platform said that content creators must now include clear disclaimers or tags indicating that such videos are AI-generated to remain eligible for revenue share.

The updated rules come amid a broader industry debate about the ethical use of generative AI — especially when it comes to sensitive topics like war, humanitarian crises, and political violence. By tying monetary incentives to disclosure, X aims to reduce the propagation of misleading deepfakes and safeguard users from deceptive or fabricated visuals.

X’s monetization programmer currently offers revenue share to eligible creators based on engagement, ads, and subscriptions. Under the new policy, if users fail to label or disclose AI-generated war footage, they risk losing a portion of their earnings tied to that content.

How Undisclosed AI Content Misleads Audiences

Experts have warned that AI-generated videos can look increasingly real — making it difficult for the average viewer to distinguish them from authentic footage. In the context of war reporting, such content can be especially dangerous, potentially amplifying fear, inciting anger, or spreading rumors.

X pointed to several recent viral clips that used AI to depict scenes of conflict without any indication of their synthetic origin, misleading audiences into believing they showed real events. The platform did not disclose specific videos or users involved but emphasized that undisclosed AI war content has grown significantly in recent months.

By linking monetization to disclosure standards, X’s policy aims to encourage transparency among content creators and reduce the incentive to post sensational AI-generated content purely for attention or profit.

Industry Reaction and Broader Implications

The policy change has sparked mixed reactions among creators and digital rights advocates. Some praised X’s proactive stance, saying it helps set industry benchmarks for ethical AI use and pushes platforms to take responsibility for the content they monetize. Others cautioned that implementing and policing disclosure rules could be challenging at scale.

Digital rights groups welcomed the move but also called for clear guidelines and transparent enforcement mechanisms to ensure that creators understand what qualifies as “AI-generated” and how to label it correctly. They argued that ambiguity in definitions could create confusion and unfair penalties.

X said it plans to use a combination of automated detection tools and human review to identify undisclosed AI war videos, though the platform acknowledged that perfect enforcement may not be immediately achievable.

What Creators Need to Know

Under the revised policy:

• Creators must disclose when war-related videos are AI-generated to remain eligible for revenue share.

• Failing to disclose AI content may lead to suspension of monetization for that content.

• Disclosure can be done through visible tags, captions, or disclaimers that clearly indicate AI generation.

X said it will publish detailed guidelines and examples in the coming weeks to help creators comply and urged users to check their creator monetization settings and update their content strategies accordingly.