Portofino Implements New Tourist Rules to Protect Peace Until September

Portofino, the popular Italian seaside destination, has introduced a set of new regulations aimed at maintaining peace and tranquility for both residents and visitors. These rules, which will be in effect until September 30, include prohibitions on walking barefoot, wearing swimwear outside designated lounging areas, and consuming alcohol on streets away from bars and restaurants..

Portofino, the popular Italian seaside destination, has introduced a set of new regulations aimed at maintaining peace and tranquility for both residents and visitors. These rules, which will be in effect until September 30, include prohibitions on walking barefoot, wearing swimwear outside designated lounging areas, and consuming alcohol on streets away from bars and restaurants.

The measures, signed by Mayor Matteo Viacava, took effect on July 15 and target the main center and harbor areas of Portofino. Tourists and residents caught violating these regulations face fines ranging from 25 to 500 euros. Additional restrictions include banning picnics, sitting or lying on streets, walls, pavements, or in parks, and loitering with suitcases or portable speakers in public spaces.

This move is part of Italy’s broader effort to address over tourism. Other Italian towns, like Venice, have also imposed restrictions—such as banning large tour groups and loudspeakers—to curb excessive tourism. Venice has also increased its “day-tripper” admission fee for visitors booking less than four days in advance. Meanwhile, Florence has urged property owners to remove self-check-in key boxes from holiday rentals to enhance security and control tourist influx.